Industry Overview
The “alternative” beverage category combines non-carbonated, ready-to-drink iced teas, lemonades, juice cocktails, single-serve juices and fruit beverages, ready-to-drink dairy and coffee drinks, energy drinks, sports drinks and single-serve still waters (flavored, unflavored and enhanced) with “new age” beverages, including sodas that are considered natural, sparkling juices and flavored sparkling beverages. According to Beverage Marketing Corporation, domestic U.S. wholesale sales in 2020 for the “alternative” beverage category of the market are estimated at approximately $60.5 billion, representing an increase of approximately 1.8% over estimated domestic U.S. wholesale sales in 2019 of approximately $59.5 billion.
Corporate History
In the 1930s, Hubert Hansen and his sons started a business selling fresh non-pasteurized juices in Los Angeles, California. In 1977, Tim Hansen, one of the grandsons of Hubert Hansen, perceived a demand for shelf stable pasteurized natural juices and juice blends and formed Hansen Foods, Inc. (“HFI”). HFI expanded its product line from juices to include Hansen’s Natural Soda® brand sodas. In 1990, California Co-Packers Corporation (d/b/a Hansen Beverage Company) (“CCC”) acquired certain assets of HFI, including the right to market the Hansen’s® brand name. In 1992, Hansen Natural Corporation acquired the Hansen’s® brand natural soda and apple juice business from CCC. Under our ownership, the Hansen’s® beverage business significantly expanded to include a wide range of beverages within the growing “alternative” beverage category including, in particular, energy drinks. In 2012, we changed our name from Hansen Natural Corporation to Monster Beverage Corporation. In 2015, we acquired various energy brands from TCCC and disposed of our non-energy drink business. In 2016, we completed our acquisition of flavor supplier and long-time business partner AFF
| Valor de mercado | Receita | PSR | Lucro Líquido | P/L | Patrimônio Líquido | P/VP | |
|---|---|---|---|---|---|---|---|
| 31/12/2010 | $4.630.824 | $1.303.942 | 3,5 | $212.029 | 22,9 | $979.158 | 5,6 |
| 31/12/2011 | $8.022.888 | $1.703.230 | 4,8 | $286.219 | 30,1 | $644.397 | 8,2 |
| 31/12/2012 | $9.055.183 | $2.060.702 | 4,5 | $340.020 | 28,4 | $992.279 | 14,1 |
| 31/12/2013 | $11.363.212 | $2.246.428 | 5,0 | $338.661 | 34,8 | $1.515.150 | 11,5 |
| 31/12/2014 | $18.163.569 | $2.464.867 | 7,4 | $483.185 | 39,1 | $4.809.410 | 12,0 |
| 31/12/2015 | $30.197.538 | $2.722.564 | 10,1 | $546.733 | 52,5 | $3.329.709 | 6,3 |
| 31/12/2016 | $25.317.016 | $3.049.393 | 8,6 | $712.685 | 37,3 | $3.895.212 | 7,6 |
| 31/12/2017 | $35.693.237 | $3.369.045 | 10,7 | $820.678 | 44,6 | $3.610.901 | 9,2 |
| 31/12/2018 | $27.216.863 | $3.807.183 | 7,2 | $993.004 | 28,0 | $4.171.281 | 7,5 |
| 31/12/2019 | $34.169.671 | $4.200.819 | 8,2 | $1.107.835 | 31,3 | $5.160.860 | 8,2 |
| 31/12/2020 | $48.821.742 | $4.598.638 | 10,7 | $1.409.594 | 35,0 | $5.905.498 | 9,5 |
| Margem EBIT | Margem Líquida | ROE | ROA | Dívida Bruta | Dividendos | Ciclo Financeiro | |
|---|---|---|---|---|---|---|---|
| 31/12/2010 | 27 % | 16 % | 30 % | 20 % | $274 | $0 | 67 |
| 31/12/2011 | 27 % | 17 % | 32 % | 21 % | $0 | $0 | 65 |
| 31/12/2012 | 27 % | 17 % | 42 % | 33 % | $0 | $0 | 69 |
| 31/12/2013 | 26 % | 15 % | 41 % | 24 % | $0 | $0 | 81 |
| 31/12/2014 | 30 % | 20 % | 39 % | 25 % | $0 | $0 | 56 |
| 31/12/2015 | 33 % | 20 % | 17 % | 10 % | $0 | $0 | 50 |
| 31/12/2016 | 36 % | 23 % | 18 % | 17 % | $0 | $0 | 43 |
| 31/12/2017 | 36 % | 24 % | 23 % | 17 % | $0 | $0 | 51 |
| 31/12/2018 | 34 % | 26 % | 26 % | 22 % | $0 | $0 | 53 |
| 31/12/2019 | 33 % | 26 % | 28 % | 22 % | $0 | $0 | 65 |
| 31/12/2020 | 36 % | 31 % | 30 % | 23 % | $0 | $0 | 59 |